Strictly Showreels

Swedish stu­dio Upper First is back with a brand new showreel and it is even more impress­ive than their 2009 debut. The 3D-animation and motion graph­ics are superb and the art-direction finds the per­fect bal­ance between com­mer­cial viab­il­ity and cheeky fresh­ness. I’m look­ing for­ward to see more of their work, it’s always inspir­ing.

• stu­dio: Upper First
• loc­a­tion: Sweden (Malmö)
• year: 2009
• cat­egor­ies: 3D anim­a­tion, motion graph­ics, video pro­duc­tion, art direction